In the world of marketing, many factors account for a company to think about. There are many differences between culture and market environments that are critical to the success of a marketing strategy for global organizations. First, we must consider the external environment that may affect international marketing. There are political agendas that can be monitored, which could affect business in terms of trade barriers such as tariffs and quota systems. Logistics is also an important factor, a country may have a demand for a product, but if the country lacks vital infrastructure for distribution, which can be difficult to distribute effectively in terms of greater and client.
The standardization of technology has helped more than challenge of international marketing. The term "global village" implies that the world has become accustomed to similar tastes and trends, which is something the marketer to consider international. With the advent of professional translation services, even the language barrier between international organizations is not an issue.
The concept of culture is a problem that international marketing must be very aware. Global Marketing is a fine balance between globalization (standardization) and location (differentiation). The delicate balance is called Glocal. The communication Gap between two nations can be overcome with the use of professional translations.
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